The European Marketing Confederation has announced the winner of the European Marketer of the Year 2025, awarding the title to Zsófia Bánhegyi, Chief Commercial Officer of Szerencsejáték Zrt. , from Hungary, at the MII Awards Ceremony held in Dublin on 23 May 2025.
Marketing associations across Europe nominated their National Marketing Champions, and eight finalists emerged. The second and third places, respectively, went to Rafael Fernández de Alarcón (Spain) and Giuseppe Fiordispina (Germany).
Zsófia Bánhegyi stated: “I’m deeply honoured to receive this award. Today, the role of senior marketers is more vital than ever — bringing the voice of the consumer into the boardroom, guiding and inspiring our businesses within their operating environments, and harnessing the power of our brands and storytelling to positively shape society.”
Dr. Ralf Strauss, EMC Chairman, added: “The underlying purpose of organizing this event is clear: marketing is a vital and constantly evolving profession across all economies. By showcasing top marketing leaders, EMC aims to inspire the next generation of marketers, highlighting the dynamic career paths available and encouraging young professionals to pursue their ambitions with confidence.”
“The competition was incredibly fierce, as each candidate had already distinguished themselves as a winner in their own country. However, the jury reached a unanimous decision in selecting Zsófia Bánhegyi, (see enclosed for her bio), impressed by her exceptional leadership qualities, her substantial contributions to the marketing profession, and the remarkable business achievements that showcased her marketing expertise,” said Chairman of the Jury, Martin Huisman
EMC is proud to organize this prestigious annual competition, celebrating the very best marketers in Europe and the critical contributions they make to their companies, the European economy, and society at large. With participation from twelve member countries, the competition provides an inspiring platform to recognize the outstanding impact of marketing professionals across the region.
Switzerland was also represented by a promising candidate: Saskia von Moos, CMO of Intelligent Food Switzerland, made it to the final. However, it was not quite enough to secure victory this year.
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Swiss Marketing is a member of the European Marketing Confederation and promotes international networking within the marketing industry.